Social Media Marketing for the Common Man

Instructor: Philip Hernandez
Saturday 12 -1 Latigo Room
Skill Level: All
Class Length: 50 Minutes
Prerequisite: None
Sponsored: N/A

The Introduction to Social Media Marketing Course introduces attraction owners/operators to the different social networks and provides a bird’s eye view of how these networks integrate throughout the business. Students will discover which networks appeal to which demographics, the truths to working with social, and a brief history of the social footprint. This is an entry-level course recommended for attractions that do not have a social media marketing plan. This course will not discuss specific implementation, but rather is designed for owners and operators to understand where to begin with their social media marketing strategy.